Maison Salt & Lime: E-commerce is a changing place

Maison Salt & Lime is a t-shirt fashion startup targeting value-conscious millennials and z-gens who are looking for quality garments. The company was driven to live in the moment with the latest trend graphics, but they were launching into a crowded category where these kind of brands were the norm. We needed to build a brand experience that could connect with value-driven shoppers, drive revenue, accelerate the company’s growth, and explore the launch of new products for the brand.

What we've done

1. Campaign creative

2. Website

3. Copywriting

4. Art & photography direction

5. Digital product strategy

6. Product design

6. App prototype

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Composition and kindness

To answer the consumer tension we built the brand strategy around something bigger. Something driven by emotion. Our copywriting make kindness more common in the world of fashion. This belief-driven approach allowed the startup to differentiate itself and created deeper emotional connections quickly with the customer.

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Best-in-class e-commerce

We designed an immersive product browsing experience and brought in high-performing UX tactics reducing clicks and ensuring speed to checkout. We crafted navigation that allowed the user to quickly shop for the items they cared about. We explored the UX to find additional moments of utility, such as machine learning fit guides to ease any worries the shopper might have. We designed a user interface that felt warm and approachable.

Powerful graphics = quality garments

We designed a brand and feel that screams quality and elegance even though Maison S&L is an avant-garde brand for value-driven shoppers but without leaving behind looking phenomenal.

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"We were searching for an authentic company that would understand the heart of what we were trying to create. N9TY Studios really nailed it."

Julian Albers - Co-founder at Maison Salt & Lime

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