‍Uber x Bankaool: A new opportunity for a new market

Bankaool was the first and only 100% digital bank in Mexico, together with Uber, which needs no introduction, we created an alliance to facilitate access to debit cards for thousands of Mexicans. The business goal was to generate a new market to offer a variety of new ecosystems, loyalty programmes and new options to position the Uber x Bankaool prepaid debit card as a favourite for people with quick and easy access to purchase at POS across the country.

What we've done

1. Brand strategy

2. Card and packaging identity

3. POS strategy

4. User research

5. Landing page

6. Online and offline marketing strategy

Minimalist and authentic

We made sure to represent and design this debit card and all its components such as packaging, social media campaigns, online and offline digital marketing strategy combining the subtle and minimalistic image of Uber with the boldness of Bankaool, creating a better and more seamless experience for customers.

Marketing assets

We put together a marketing kit with a variety of assets that bring the new partnership to life. Taking a component-based approach, we have the tools to build new social media comms, landing pages, email templates, billboards, magazine inserts, POS materials, and other assets we might need.

Simple and efficient packaging

We also worked on the packaging of this product. The Uber x Bankaool card was going to be distributed in most of the convenience stores and supermarkets of Mexico City and other key states as a prepaid debit card or gift card.