Sauba: A new market, a new opportunity.
Discover how we gave this startup a fresh visual start. Sauba aims to be one of the pioneers in the at-home car washing in Mexico City, with a little explored market in this area and great opportunities to grow, we took care of developing an app and website for customer acquisition, and emerge as a new company that’s deeply relevant to their audience. Sauba came to N9TY Studios for full marketing strategy and updated creative to revitalize their brand and engage new member audiences. We developed a new name, brand identity, mobile app, collateral, and website design to reflect their fresh and forward-thinking approach.
What we've done
1. Brand strategy
2. Brand identity
3. Mobile application & website
4. User research
5. Component-based UI-kit
6. Product Design Sprints to explore new functionality
We've got work to do
Led by a customer-focused strategy, we designed a new identity. Aligned with the vision for the brand freshness, we proposed this name that is modern, and easy to pronounce. It’s also scalable for the future, exploring this new market business with a forward-looking focus on at-home services.
"From the care they brought to the project to the transparent and collaborative working style, N9TY Studios really felt like an extension of our team."
Isaac Vargas - Co-founder at Sauba
